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Spinning Up Success:
Highlights and Accomplishments
Don't just take our word for it.
Review some of our recent programs including videos, events, campaigns, content and more.
It was my privilege 🙏 to host an incredible line of up data luminaries as we explored the pivotal role of “Data as a Product in the Age of AI,” and the importance of cross functional silo-busting with a power-packed panel:
🕵️ Randy Bean
👩🎤 Michelle Finneran Dennedy
👨⚕️Yassir Abousselham
Whether you are a producer or consumer of AI - the discussion aims to demystify....
Full Episode on Tech Seeking Human
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Excited to share how the innovative data and analytics team at Australia's #1 listening destination - NOVA Entertainment - with more than 6.4M Australian listeners and 2.4 Million podcast viewers, unlocked audience insights with mParticle's real-time customer data platform and achieved outstanding results!
Did you know fighter pilots take off into the headwinds? The inspirational cross-functional CX team at Flight Centre Travel Group is certainly no different. Operating across 6 regions globally, the team transformed their business with the "art of the possible", innovation, collaboration, data-driven decision making, real-time quantitive and qualitative omnichannel analytics (Website, Retail & Mobile) and customer experience excellence across the board!...
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This article covers my takeaways on some key themes, complexities of the debate, keystones to success, opportunity for improved innovation, implications on education and guardrails needed to ensure responsible and conscientious use to align with societal values and respect the rights and well-being of individuals....
With a comprehensive suite of software products and cloud-based solutions, MYOB streamlines financial processes, simplifies payroll management, and offers powerful tools to enhance productivity and efficiency. Serving as a steadfast partner to businesses across Australia. As companies continue to evolve and adapt to the changing business landscape, MYOB remains at the forefront, providing cutting-edge solutions that contribute to their clients' ongoing success.
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What’s in a Brand?
More than a name, a logo, or a catchy slogan, a brand embodies a promise to its customers—a guarantee of quality, consistency, and experience. In the ever-evolving tapestry of the market, a strong brand stands as a beacon of trust and identity amidst the sea of competition. Or as Michael Eisner, former Chairman and CEO of The Walt Disney Company Company articulated...
As we usher in 2024, the corporate world is witnessing a remarkable transformation. The evolution of the C-suite reflects the dynamic demands of the digital age, shaping the future of business leadership.
🔍 Check out my latest article to learn more about 5 pivotal roles reshaping the corporate leadership landscape with an emphasis on innovation, growth, trust, collaboration and cultural change...
⚙️ The Gear That Drives PLG: Always-On Customer Journeys 🚀
Unlock the full potential of Product-Led Growth by checking out our latest article "Unleashing Hypergrowth: Mastering Always-On Customer Journeys in PLG"
💡 Key Insights:
Customer Experience is not just important—it's everything in PLG. Always-On Journeys = Continuous engagement 🔄, not one-off campaigns....
In the digital age, integrating data and analytics strategy into the broader digital strategy is crucial for coherence and effective decision-making. 📊
With Gartner reporting that less than half (44%) of data executives feel their teams effectively drive organisational value, the need for increasingly value-focused Chief Data Officers (CDO) who align data strategy with business....
The world is changing exponentially; to keep up, organisations must rely on their teams to connect with and make sense of their environments and innovate quickly. 🤸♀️
But the traditional model, whereby teams focus on internal processes, roles, and goals, is no longer enough, according to MIT Sloan School of Management leadership professor Deborah Ancona. The model that organisations need now is an X-team. 💥
Encouraging to see the continued investment and impact to hashtag#Sustainability and our hashtag#CircularEconomy across the full supplychain from so many leading global brands in 2024. 🌏
Thanks Adam Elman for continuing to support our growing community 🙌 and restorative progress....
Its been a busy few days, and tonight we celebrate the incredible innovators & dreamers who are finalists of 2023's The Earthshot Prize! 🎉
As the Global Stocktake ahead of hashtag#cop28 reaches its final stages, we find ourselves at a pivotal moment in history. Governments, businesses and communities must....
Gaming isn't just for hobbyists; it's a game-changer for businesses. When games enter the workplace, something magical happens. 💫 Teams level up 👾
In the realm of improvement and innovation, our common approach often centres around enhancing the quality of isolated components within a system, such as a testing or treatment process...
There are few things as inspiring as coming together with your tribe to share insights, wins, learnings, experiments, failures and laughs - and hashtag#CXCircle Sydney certainly delivered on that promise! 💡 👩🎤 👩🎓
100's of Australia's 🇦🇺 Digital Experience and customer-obsessed leaders from all industry's came together to journey into the future of more human, intuitive,...
Had a blast brainstorming with Ross Webb, MBA, Principal Product Leader Amazon as we dove into some some key insights front of mind for #PLG leadership teams in including:
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The rise of the CPO-CMO Power Couple
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Data Evolution: Navigating the Personalisation & Privacy Paradox
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Shifting Perspectives: Benefits Over Features
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Why Putting a "Cape on your Customer" is more important than ever
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Unravelling the role of Product Marketing
I've long been a fan of the notion "You have to be interested, to be interesting".
With a number of compounding seismic shifts impacting the B2B technology buying landscape - it's clear we need a revolution in our Go-To-Market strategies.
🧑💼 Digital Natives now make up more than 65% of our decision-makers, demanding an evolved approach...
Recipe for DXI Success" Cocktail Masterclass!
Wow! What an incredible evening of learning, insights, networking and laughs!
Huge thanks to the Digital Experience Intelligence & Analytics community who came out in force yesterday to join us for our "Recipe for DXI Success" Cocktail Masterclass!...
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I've always found peer learning such an invaluable source of insight, ideation, reflection, productive debate, growth and wisdom over the years. 👩🎓
Never more so than in recent years, as the pace of innovation increases and our always-on connected customers continue to adapt & evolve at speed - posing greater complexity and opportunity to thrive and differentiate....
Sharing leadership wisdom from our beloved Bluey series. Bluey, the "biggest little show on Earth", continues to smash viewing records across the globe . It’s an incredible result and testament to the amazingly talented Joe Brumm and the team at Ludo Studio.
Shining a spotlight on an unlikely source of inspiration for leaders of all ages from this heartwarming animated series in the article attached...
Delighted to see two incredible Digital Experience Intelligence (DXI) teams at Flight Centre Travel Group and Endeavour Group recognised as winners in 10th annual Asia-Pacific Stevie Awards 🏆 for Innovative Use of Technology in Customer Service!
Kogan Customer Success Video
Kogan.com stands as a trailblazer in the realm of Australian e-commerce, renowned as one of the country's largest and most cherished online retailers. Guided by an unwavering ethos to provide access to the most sought-after products for everyone, Kogan.com has earned a place as a beloved brand. As part of the Kogan group, their influence extends across Australia and New Zealand, boasting a diverse portfolio that includes Dick Smith, Matt Blatt, and Mighty Ape.
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In the lead up to the Technology Council of Australia's inaugural #NationalTechSummit our future certainly looks bright!
Could Australia become the World's Next Silicon Valley!?
Sharing recent insights from Robyn Denholm, But it is now getting back to where it needs to be for us to really prosper over the next 30 years...
Growing their customer base at +50% YOY, Endeavour Group and the leading brands in their family including BWS, Dan Murphy's, Langton's Fine Wines Auctions Pty Ltd., ALH Hotels, Jimmy Brings are truly a best-practice example of what can be achieved when the entire cross-functional team - from Design, Product, UX, CRO, Engineering and Executives - all unite through real-time digital experience and analytics...
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In support of tomorrow's International Women's Day 2023 and Women's History Month across March - we captured reflections from some the incredible leading women (and allies) in our digital and product community Asia Pacific on what this years #iwd2023 means to them...
Honoured and humbled to be recognised with the ABM Archer Award.
Huge Thank You to our APAC village for your unwavering cross-functional commitment to delighting our customers at every turn through a unified Account Based Everything (ABX) insights and approach.
You put the customers we serve at the centre of all we do...
What is it about the top tech product companies such as Amazon, Apple, Atlassian, Canva, Google & Netflix that enables their record of consistent innovation?
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather.......
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Flywheels Consulting offers a comprehensive range of tailored services, combining industry expertise, strategic insights, and innovative approaches to empower businesses with the tools and knowledge needed to accelerate growth, optimise operations, and achieve lasting success.
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